Fort Mill, SC
|An Interview with Simply Elegant owner, Dana Ellison|
How long have you been doing what you do and why did you open MODEST bridal shop?
“In 2004, our second daughter was preparing to go to a Jr. / Sr.banquet at a Christian academy. With the opinion that young ladies shouldn’t feel second class because of their faith, I purposed not to purchase a dress that needed to be “fixed”. In doing so we found there are several companies that offer modest formal and bridal gowns; sadly the stores didn’t want to carry them. After this research we began to feel the Lord’s leading to open an exclusively modest formal and bridal store. Giving young ladies that desire to represent their Lord in a polished manner, the exciting experience of shopping with choices, not options.”
We love your services and looking at the gallery! Besides being exclusively modest how are you different from other bridal stores?
“Over the years we have listened to disappointed brides tell how they were mistreated at other stores because they wanted a modest gown. At Simply Elegant you will be treated with respect for your conservative values in a private setting for you and your guests with a consultant’s full attention. This is a once in a lifetime shopping trip you will make and we want to make it the most pleasantly memorable experience of your wedding planning.”
This sounds so wonderful! But, is it expensive? Are we going to be able to afford a modest dress?
“The only thing more expensive about a finished, modest gown is the LOOK. Purchasing a strapless gown (or from an online discount site) may initially be less expensive but having it fixed can cost as much as half of the gowns original cost. When you factor in your time, emotional stress and possible dissatisfaction you’ll be so relieved you purchased a professionally made gown.”
Who do you work best with?
“We love the opportunity to help any modest bride what ever her personality or purposes for modesty. The brides that we seem connect best with are those that have a true heart for dressing modestly and feel their wedding day is the most important day to dress reverently.”
Who’s not going to benefit from your services?
“Because we are exclusively modest the bride that we cannot help is the bride who is desiring a strapless or halter style dress. However, we are happy to help her with tuxedos for the men in the wedding.”
Do you help brides seeking to “try on” gowns before making an online purchase?
“Since many of our brides have short engagements and wish to purchase from our inventory we do not assist brides who are just “trying on”. This eliminates the unncessary wear and tear of our gowns and frees up our limited appointment times. For more information on purchasing from counterfeit websites, read the article on our blog entitled, “If it’s too Good to Be True…IT IS”, posted in November 2012.” Then the follow up…“Exciting News for Deceived Customers.”
Do you take credit cards and do you have a payment plan?
“We accept cash, check, Master Card or Visa as payment. When special ordering a gown we require 50% down and scheduled monthly payments with the final payment due within 5 days of the arrival or at pick up which ever is first. We also offer a 90 day lay-a-way plan when purchasing a gown from inventory, 25% down and 3 payments of 25%.”
This sounds exactly like what I’ve been looking for! What should I do to get started?
”As soon as you’re engaged (or know you’re going to be) schedule your gown consultation online or by phone. You’ll receive a consultation packet with information on What to Expect and a short questionnaire to fill out. The earlier you shop the more choices you have without rush fees. Begin planning your wedding vision, the setting, the time and what you want to see when you look back at your pictures. This will help you when selecting the gown to match your vision.”
What if I have a few more questions before coming, should I call or email to discuss them?
“It’s best if you can email your questions, however, if the answer requires more information we will call to discuss your question further.”